"The way we treat animals is a reflection of our humanity." - Cesar Chavez

Being the inaugural month of the year, January symbolises a season of fresh commitments, and the surge in popularity of "Veganuary" in recent times serves as a testament to this tradition. Embarking on a journey of health and sustainability, Veganuary offers a wonderful initiation to the new year.

Originating in 2014, the movement was conceived to aid individuals in exploring and embracing vegan diets for a month. Over the years, it has evolved into a global campaign, raising awareness, imparting knowledge, and motivating individuals worldwide to dive into veganism throughout January. We invite you to join us in embracing a vegan lifestyle this month!

To help you on this journey, we've created a guide to support you through this healthy and compassionate challenge. May this month be a transformative experience as you embrace Veganuary.

A box full of veggies on a wooden table surrounded by apples, a zucchini and bell peppers

Plant-Powered Health

Scientific studies show that a well-balanced vegan diet can offer numerous health advantages, including lower risk of heart disease, diabetes, and certain cancers. However, challenges may arise, such as potential deficiencies if dietary planning is inadequate. To ensure optimal health, diversify your diet and include fortified options when needed. When in doubt, you can always seek counsel from healthcare guides for personalized tips.

Plant-based sources provide ample protein, commonly found in legumes, nuts, and tofu, while iron-rich options include dark leafy greens and fortified cereals. Calcium, crucial for bone health, is abundant in fortified plant milks and leafy greens. Vitamin B12, primarily found in mushrooms, yeast and animal products, can also easily be obtained through fortified foods or supplements.

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Chia seeds
Algal oil
Flaxseed oil
Hemp seeds 


Fortified plant-based milks and cereals


Leafy greens
Dried fruits


Pumpkin seeds
Hemp seeds
Cashew nuts


Leafy greens
Dried fruits


Nutritional yeast

Harmony with Gaia

Shifting to a vegan lifestyle isn't just about feeling good; it's about building a sustainable future. Studies reveal that raising animals for food adds a lot to problems like too many greenhouse gases, cutting down forests, and using up too much water. When you choose a vegan diet, you're doing a big favor for the environment by reducing these issues.

Raising animals for food takes up a lot of land and causes problems like cutting down forests and losing animal homes. But, if we all switch to eating more plants, we can protect the variety of life in our ecosystems. By picking foods that come from nearby, are in season, and not wasting what we have, we make small, thoughtful choices that help keep the planet healthy for a long, long time.

A calf standing in front of a house

Compassion on Your Plate

Veganism involves lots of choices connected to what's morally right and kind. Those who support it often worry about how animals are treated in big farms, where they might be treated badly.

The moral side of veganism is all about trying not to harm animals and respecting all life. But, some people have different ideas based on their culture and what they feel they should be free to choose. Everyone decides what to eat based on what they think is the right thing to do.

When we talk openly about these ideas and let more people know about them, it helps us all understand the sometimes tricky world of veganism.

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Culinary Alchemy

Veganism is not about deprivation but rather a celebration of diverse, plant-based gastronomy. From savory curries and hearty stews to sweet desserts, plant-based recipes span cultures and continents.

Innovations in cooking techniques showcase the versatility of plant-derived ingredients, transforming them into mouthwatering dishes. The rise of vegan options in restaurants reflects a culinary revolution, responding to the growing demand for ethical, sustainable, and delicious alternatives. As mainstream food culture embraces veganism, it paves the way for a more inclusive and mindful approach to food, where culinary exploration is not only about what's on the plate but also about embracing a sustainable and compassionate lifestyle.

Glorious Greens Scones

Hazelnut Cookies

Sunny Smoothie

A Universe of Vegan-friendly Products

It's important to have some yummy and healthy vegan options nearby, especially when life gets crazy-busy.

We've got you covered with a whole universe of healthy and vegan-friendly superfood bars, plantshakes and natural supplements, all plant-based, gluten-free, and completely free from refined sugars or additives.

Explore all our products, each one carefully designed to seamlessly fit into your diet and every day life. Whether you're into snacking or sipping, our lineup has something for everyone. Enjoy the journey of keeping up with your Veganuary challenge with tasty snacks! Your taste buds and well-being will thank you!

Three women cheering with shakers from Inika Superfoods

Societal Threads

Looking at how veganism connects to our social and cultural world shows us a mix of traditions, beliefs, and changing ways of doing things. Veganism is linked with how we do things in our cultures and religions, making it a part of who we are. This mix brings both challenges and opportinities in different communities. Sometimes, what's normal in a culture might not match what someone believes is right.

Looking at the growing movement of people choosing veganism shows us that the movement is changing how most people think about food, health, and taking care of our planet. This talk about veganism isn't just about what we eat; it is making us talk more about how to live in a way that's good for everyone and our world. Exploring all these different sides helps us understand how veganism is changing how we see and do things in society.


Choosing to support vegan businesses is part of a big and growing trend. The plant-based food industry, which includes things like vegan restaurants and plant-based products, is expected to be worth a whoping $74.2 billion by 2027.

This growth doesn't just mean more tasty options for us, but also creates more jobs and helps the economy. Investing in products that are good for the environment, like things with eco-friendly packaging, is also a smart move. The global market for eco-friendly packaging is predicted to be over $377 billion by 2027. This choice drives new and better ideas, especially in areas like plant-based fashion, which in turn is expected to be worth around $85 billion by 2030.

So, when you choose plant-based foods and products, you're not just making a meal – you're helping industries grow, saving money on healthcare, and making the world a greener place.

A woman in workout gear with a glass of Glorious Greens from Inika Superfoods

Powering Athletes

Exploring the experiences of athletes who follow a vegan diet reveals how plant-based nutrition positively influences athletic abilities, recovery, and overall health. Numerous successful vegan athletes, ranging from endurance runners to weightlifters, exemplify the effectiveness of plant-powered performance.

Breaking stereotypes, it's clear that plant-based diets can supply sufficient protein, essential nutrients, and energy for athletes, challenging conventional beliefs. The real-world benefits, including better cardiovascular health, reduced inflammation, and improved recovery, are shaping a more accepting attitude towards veganism in the sports community. These stories form a new narrative, highlighting that plant-based nutrition isn't just doable but often leads to superior athletic performance.

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Tech-Driven Vegan

Exploring advancements in plant-based food production reveals cutting-edge solutions like lab-grown meats and alternative protein sources. These breakthroughs not only tackle ethical concerns but also provide sustainable answers to meet the rising global demand for protein. Technology extends its influence, fostering eco-friendly substitutes not only in food but also in industries spanning from fashion to cosmetics, promoting cruelty-free alternatives.

As science continues to redefine the boundaries of sustainable living, the fusion of veganism and technology emerges as an amazing influence, guiding industries toward a future where compassionate choices seamlessly align with technological progress.

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A woman sitting on the couch reading a magazine and drinking Inika Superfood Golden Milk
A selection of Inika Superfood products on a wooden tray

Rising Above

Dealing with challenges in vegan advocacy means taking on tough tasks like changing deeply rooted cultural ideas, clearing up misunderstandings about nutrition, and breaking through resistance to change. The key to overcoming these challenges is to communicate well. This means using positive messages backed by science and sharing stories that people can relate to.

Social media and movements on a larger scale play a big part in spreading the word and getting more people involved. Looking at successful campaigns teaches us that telling stories in a smart way, having support from famous people, and teaming up with influential individuals can make a big impact.

Projects that focus on making veganism inclusive, accessible, and diverse in food choices play a major role in changing people's attitudes. As vegan advocacy moves forward, combining technology, good communication, and community involvement becomes crucial in guiding us toward a future that's both kinder and more sustainable.

Feeding the Future

Looking at how veganism and food security connect shows a powerful way to deal with big global problems. If more people choose plant-based diets, it can change how food is available and used everywhere. This shift to more plant-based food can help the environment by using less land and water and making things more sustainable overall. It not only helps with hunger globally by using resources better but also creates a system that's more fair and strong for sharing food.

Veganism, with its focus on sustainable practices, becomes a smart solution to deal with both environmental issues and worries about having enough food for everyone. It's a fresh approach that lines up with the important goal of keeping our planet healthy and making sure everyone who lives here is okay.

A person planting seeds on the ground

Superfoods to Support You

Discover all the benefits of superfoods and how they can support you during Veganuary.

A life lived to the fullest is a life lived in flow

As a modern holistic wellness brand, we develop our products drawing inspiration from modern scientific breakthroughs, combined with the collective wisdom of humanity’s ancient cultures found across our little Earth. From Ayurveda’s devotion to inner balance and calm, the ancient Greek view of food as medicine and vice versa, all the way to Mesoamerican wisdom on vitality and nature, we stay true to a balanced, holistic approach to health as a means of lifting you up, becoming happier and enabling you to live your best life.